Once you’ve figured out the answers to these questions, you’ll have a solid framework from which to operate. Distribution method: How will you share the video story with others, and where will it be hosted (i.e.Audience: Who will primarily see this video? Will they be new customers, potential customers, employees or another group?.Place: What’s the main location for the video, and how does that place shape the video narrative?.People: Who are the main characters in your video story? How do they relate to your audience?.Purpose: Why do you want to convey this story to viewers, and what do you want them to do afterward?.Plot: What story do you want to tell? What is its structure? (Powerful stories typically consist of an introduction, conflict or complication, and resolution.).Video Storytelling Basicsĭuring the early stages of producing a story through video, it’s essential to answer some questions that will guide the rest of the process: It is immersive and powerful, and very effective in driving engagement. Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters and the emotion of the story itself. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution. Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. Many of them succeed with video storytelling. In a world filled with a growing number of distractions, brands today are engaged in a constant battle to capture people’s attention.

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